Let’s face it, marketing your small business often feels like trying to herd cats while riding a unicycle on a tightrope. One minute you’re a visionary, the next you’re Googling “is it normal to cry while writing ad copy?” It’s a wild, wonderful, and sometimes terrifying roller coaster, but it’s the ride we chose. And if we’re going to survive it, we need to get smarter about how we get our brilliant products and services in front of the right eyeballs. Remember Kevin? Kevin
